Every year the Hootsuite social media management platform and the We Are Social agency compile a Global Digital Yearbook that covers developments in Internet, social media, mobile and e-commerce usage throughout the world. The report includes key statistics on social media usage in Russia, where social media attracted some 70 million active users in January 2019 (up …
Every year, the social media management platform Hootsuite and the We Are Social agency compiles a Global Digital Yearbook that covers developments in internet, social media, mobile and e-commerce usage throughout the world. We combed through this ever-growing report to distill the 10 key takeaways regarding the current state of Internet usage in Russia: Internet penetration stands at …
According to research conducted by the global market research company Nielsen, 90% of Russians have made at least one online purchase in the last ten years as a result of a growing consumer trust in online stores. The range of goods that Russians buy online has expanded. The majority of online customers have purchased clothing (52%), …
Report: 9 Russians in 10 have bought online in the last 10 years Read More
By 2021, 76% of Russians will own a smartphone. Is that a lot? Is that a little? Well, like most statistics, context defines the significance. According to the Pew Research Center, 77% of Americans currently own a smartphone. So looking three years into the future, a lesser percentage of Russians will own a smartphone than …
Every day, the Yandex.Maps app responds to more than a million search queries made in Russia. Nearly half of them are searches for various organizations: where the nearest ATM or produce stand is? what’s the fastest route to the civil records office? where a given market? church, or museum is located, etc? By looking at …
Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network serves about 60 million users. Every day visitors to sites in the Yandex Advertising Network see about 4.3 billion ads, 8 millions of which convert. Yandex, the number one search engine in Russia, has studied …
The Russian smartphone market continues to grow compared to other parts of the world where mobile Internet penetration has peaked. In this blog, Russian Search Marketing compares smartphone manufacturers’ distribution in Russia to the top 10 smartphone manufacturers’ distribution globally during 2017. According to research from Counterpoint’s Market Monitor service, smartphone distribution in Russia increased by …
Samsung dominates Russian smartphone market with nearly 30% share Read More
The Russian online market is hotter than ever with over 50% of surveyed shoppers indicating they book more travel online than offline, according to recent studies. Historically, travel agents have been very popular for booking travel in Russia but the market has seen a major shift thanks to a number of new online options for booking travel in …
Russia’s top travel sites include both foreign and domestic sites Read More
Any number of factors can influence an advertising campaign, but the more equipped advertisers are on their target audience, the better they can adapt for their audience. Russian Search Marketing brings you five facts about Russia that will help advertisers better understand their Russian audience, and how to prepare and improve their offers for the Russian …
5 facts about Russia that can impact your advertising Read More
Russia’s e-commerce market continued to grow at double-digit rates last year. As any global player will tell you, online retailers need to adjust for each individual market and Russia is no different. In order to successfully transition into a foreign market, it is important to take note of common retail habits and preferences and devices …
Social network usage has continued to grow with their increasing Internet audience. According to a recent study by the Russian Public Opinion Research Center (VTsIOM) cited by eMarketer, 75 million Russian people are expected to use a social network at least once per month this year. If you want to reach them—you could try using humor. This blog …
Earlier this week Yandex, the Russian search giant, released a new search algorithm inspired by neural networks to better understand users’ intent and handle long-tail queries. The new algorithm is named after Korolyov, the lead Soviet rocket engineer and spacecraft designer in the 1950s and 1960s. ‘Korolyov’ significantly improves upon its predecessor, ‘Palekh,’ the neural network-inspired algorithm …
