Over 71 million people over 18 years-old use the Internet in Russia, and the daily audience of Yandex’s Advertising Network serves about 60 million users. Every day visitors to sites in the Yandex Advertising Network see about 4.3 billion ads, 8 millions of which convert.
Yandex, the number one search engine in Russia, has studied local Internet users’ commercial interests as part of their regular research about users’ preferences and their engagement with ads. The research looks at the variation of online interests among Russian men and Russian women of different ages from the months of October 2016 to April 2017.
The research focuses on the dynamics for the impacts of age and sex on Russian users’ onilne behavior, starting with ad engagement and then moving onto commercial interests.
- Part 1: Impacts of sex and age on commercial interests
- Part 2: Age and online behavior
- Version in Russian language
