Russian Search Marketing

Russian Search Marketing is a news and information site from the Yandex international business development team that covers the Russian search and digital advertising market. We provide a broad range of information covering market trends, industry analysis, pay per click (PPC), display advertising and training on Yandex.

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Yandex releases Yandex.Radar, a new search traffic and browser usage analytics tool

August 9, 2017

Yandex, the NASDAQ-listed Russian search company, has just announced  Yandex.Radar, a new analytics tool that provides webmasters with accurate search engine and browser usage data available for the Internet market in Russia, Belarus, Kazakhstan, and Turkey. Yandex.Radar allows webmasters to quickly and easily segment search engine and browser usage data by device type and operating system. For example, …

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Report: Russia’s gaming market topped $1.4 billion in 2016

March 27, 2017

In 2016, Russia’s gaming market was worth $1.4 billion — up from some $1 billion in 2015 — making it the 11th largest market in the world and the largest one in Central and Eastern Europe. This post covers an overview of Russian gaming over 2016 based on research by Newzoo from their 2016 Global Games Market Report and consumer …

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Survey: Russians’ online shopping preferences in 2016

January 25, 2017

Last year the Russian e-commerce market reached reached approximately $16.3 billion in 2016 (physical goods only), including an estimated $4.3 billion for cross-border sales, mainly from China, according to EWDN’s latest industry report. A survey conducted in September 2016 by Yandex Market, a major online shopping aggregator in Russia, and GfK Ru, a market and consumer information company, highlights …

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Top trending Yandex searches 2016

December 29, 2016

As in year’s past, Russian Search Marketing is glad to share research on the Yandex 2016 top trending searches by category. The top search categories include events, people, premieres, media, and even memes. The top Yandex searches for 2016 show a mix of both domestic and international topics, many of which you readers likely searched …

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Social media use: Instagram in Russia

November 29, 2016

Instagram in Russia has taken off with a far more impressive impact as a foreign app compared to the slow entrance of Facebook and others . The app has become an increasingly popular photo sharing social media app worldwide. Instagram is yet another way to connect with friends, follow celebrities, get fitness and beauty advice, …

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Russia’s top 10 websites 2016

September 28, 2016

As we all know, a new craze can have an impact on users’ online activity but for the most part our modern day Internet users spend a good portion of their time accessing their email, using search engines, and browsing social media. Russian users spend their time online like most others on the web. Russia’s …

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Russian mobile Internet users in 2016

July 27, 2016

Approximately 19% of Russians only use their mobile phone to access the Internet, compared with 52% of Russians who use both computers and mobile devices to access the Internet. Computers are still a popular way for Russians to access the Internet, but mobile devices offer convenient and affordable access always, compared to a stationary desktop …

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Russian mobile gaming in key numbers

May 18, 2016

Russian mobile gaming is continuing to drive the growth of the online gaming industry in Russia.  According to eMarketer, Russia ranks 12th in the world for video game revenue at $1.3 billion in 2015, following Spain, Italy, and Brazil that are all driving in around $1.5 billion respectively. A typical Russian online gamer spends $40.95 per …

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Yandex.Direct launches extended geo-targeting

March 29, 2016

Earlier this month Yandex.Direct announced a new addition for advertisers’ geo-targeting options that will show ads to users worldwide who enter a specific location in their search query. Previously, Yandex geo-targeting capabilities only targeted users that were physically located (or were using an IP address) in a location an advertiser selected to target in their …

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How Russians of varying ages use the Internet: A research for international marketers

March 17, 2016

Russian Search Marketing, a Yandex-sponsored online resource for international marketers, has published a blog series on Russian Internet user demographics. Beginning with young adults on the Internet in Russia and continuing up to the 55 and older crowd, these posts provide insight into how Russians of varying ages use the Internet.  There are marked differences in what devices …

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