Retail

Moscow startup Goodwin turns magazines, TV screens, and subway advertisements into supports for mobile commerce

While Russian retailers are experimenting increasingly with multichannel approaches, Goodwin, a Moscow-based startup that has just secured seed investment, is introducing a pioneering mobile commerce project. Inspired by the Amazon Flow concept, Goodwin lets smartphone owners buy products from “virtual storefronts” – which can be almost anything from an article in a magazine, to a …

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Hyperlocal targeting emerges in Russia’s online advertising market

Two independent players, eTargeting and Kavanga, have almost simultaneously introduced hyperlocal ad targeting – a technology that provides user location data accurate to less than one kilometer – on the Russian market. While eTargeting employs its own hyperlocal targeting service, Kavanga has partnered with Digital Element to adopt its patented technology called NetAcuity Edge.

Office supplies retailer Live Office migrates online and goes public

This Monday, St. Petersburg-based Live Office announced the completion of its initial public offering on the Moscow Stock Exchange. The 4 million shares, or 33% of the company’s equity, were offered at 129 rubles (approximately $4) per share, valuing the company at about $47.4 million. Established in 1996, the company claims to serve 7,000 corporate …

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St. Petersburg startup secures $1.2 million in US-Russian funding to push e-ticketing

Earlier this month, Radario.ru, a St. Petersburg-based e-ticketing service for music and entertainment events, closed a $1.2 million investment deal with undisclosed investors in its second round of funding, bringing its total investment since inception to $1.4 million. Daria Semenova, a spokesperson for Radario, explained to East-West Digital News that the startup’s post-investment valuation is …

St. Petersburg startup secures $1.2 million in US-Russian funding to push e-ticketing Read More

Hundreds of e-commerce players appear and disappear every month

Sergey Rumyantsev, CEO of Enter.ru, told the audience at the Global E-Commerce Summit in Barcelona yesterday, that while the Top 30 of Russian e-commerce operators generate 50% of the total online turnover, the rest is generated by over 30,000 e-commerce players. Those smaller companies, which are often not reliable nor complying with the law, appear and disappear …

Hundreds of e-commerce players appear and disappear every month Read More

Western mobile payment startup SumUp teams up with Svyaznoy to compete in Russian market

Landing in a very young, yet already competitive market, the Berlin-headquartered startup SumUp has just announced its launch in Russia. Like its US model, Square, and its Russian competitors, 2can, iPay, Pay-me and SellbyCell, SumUp empowers merchants to accept debit and credit card payments with their mobile devices. Its portable card reader comes with an …

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E-commerce platform TetraMall helps manufacturers, distributors go online

Russia’s manufacturers, distributors and wholesalers can now experiment with online sales without investing in their own IT, payment, fulfillment or even online marketing capacities. A new specially-designed platform called TetraMall was launched last month to offer such clients a complete set of services for starting e-commerce activities “quickly and successfully.” The St. Petersburg-based company claims …

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Russian angels invest in innovative Finnish online-offline retail analytics

Walkbase, a Finnish startup that has developed an innovative retail analytics solution, has received a seed capital injection from Russian and Scandinavian investors after four years of R&D. Neither the amount of the round nor the company’s valuation have been disclosed. The investors include Leonid Gluzman and Leonid Volkov, two Russian business angels, and Jan …

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Ozon to invest over $30 million in new loyalty program

Ozon Holdings announced a new customer loyalty program yesterday, christened OZON Status, which was designed with the participation of customers. Ozon indicates that just 10% of its customers generate 50% of its sales. These intensive customers, who tend to purchase a variety of items from different categories, will be granted a special status from the …

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