Mobile marketing

Russian mobile marketing solution provider receives $1 million to go global

February 13, 2020

ASOdesk, a Moscow based mobile marketing solution and service provider, has just agreed a $1 million investment from Embria. The amount will be provided in two tranches within a year in exchange for a minority stake.  Launched in 2015, ASOdesk touts itself as an “all-in-one solution to grow [your] app business.” It helps companies in app …

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New exit for Russian entrepreneurs in California: Adjust buys Acquired.io

December 6, 2018

Earlier this week Adjust, a mobile measurement and fraud prevention company operating globally from its Berlin headquarters, announced the acquisition of Acquired.io. Founded in San Francisco in 2016 by Russian entrepreneurs Andrey Kazakov and Max Gannutin, Acquired.io has developed a SaaS solution that simplifies and automates campaign management for mobile user acquisition, especially via social networks. In 2017, …

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CPA and SMM conference IGCONF 2018 (St. Petersburg, Nov. 30)

November 21, 2018

Each year the northern capital of Russia attracts online marketers from leading companies, top affiliate networks, renowned bloggers, representatives of social networks and other advertising professional to a dedicated conference, IGCONF. This international event features keynotes from representatives of VKontakte, Facebook, Viber, Mytarget, YouTube and other market leaders. It is also the opportunity to hear important …

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Mail.Ru Group and Yandex announce new mapping and advertising features for local businesses

July 30, 2017

Now local businesses can display prices, opening hours, rankings and other details about their activity in Yandex Maps, the mapping tool of the Russian search giant. These features (which have been available only to Android users) will help users identify and compare appropriate cafés, hotels, or any other outlet listed on the maps. This is not …

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What you need to know about Russia, the world’s 5th largest app market

May 12, 2017

As the fifth largest app market in the world based on iOS and Android downloads, Russia offers great opportunities for global publishers eyeing international expansion. There are more than 62 million mobile users in Russia (1), so it is no wonder that this audience is highly attractive for global app publishers. myTarget, an advertising platform …

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Russian messenger CRM startup secures support from public-private fund for international expansion

April 7, 2017

Softline Seed Fund, a joint investment vehicle formed by the state fund of funds RVC and software publisher Softline, has invested an undisclosed amount in WhatsHelp. Founded in 2016, this Russian startup is developing sales and CRM solutions for mobile messengers and social networks, now available in Beta version. “We have an ambitious plan to …

Russian messenger CRM startup secures support from public-private fund for international expansion Read More

Russian funds take part in YouAppi’s $13.1 million funding round

February 22, 2016

YouAppi, a San Francisco-based startup that has developed a Big Data-driven solution for mobile marketing, has raised $13.1 million from an international consortium of investors, including AltaIR, Emery Capital and Flint Capital, three funds with Russian roots. Also participating in this Series B round are Click Ventures, Digital Venture (Ukraine), Global Brain (Japan) and Hawk Ventures (USA) as well as …

Russian funds take part in YouAppi’s $13.1 million funding round Read More

Dutch investors put $2 million in Russian mobile solution provider Appnow

February 18, 2016

Appnow, a Russian startup based in Tatarstan, has raised $2 million from Dutch investment company Maxforсing ВV, as reported by Rusbase.com. The terms of the deal were not disclosed. Appnow enables restaurants, cafes and beauty salons to create their own mobile apps. An application for iOS, Windows Phone or Android may be created and automatically authorized by …

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Russia’s 19 mobile ad networks

February 9, 2016

This year Russia is home to over one-third of mobile phone users in Central and Eastern Europe (CEE), according to eMarketer, with more than 105 million people in Russia owning at least one mobile phone and use it at least once per month. Thalamus, a leading crowdsourced database of ad vendor data, has just released its research on …

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Yandex relaunches its mobile analytics platform with detailed ad tracking

February 14, 2016

Russian internet giant Yandex has revamped its mobile analytics platform with a new name, as well as ad and traffic tracking capabilities. First launched in 2013 as Yandex.Metrica, the rebranded AppMetrica also offers user interaction and crash analytics for Android, iOS and Windows Phone apps in real-time. With the new version, Yandex aims to offer …

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