How Russia pushes MIR card adoption in new countries

The decision of Visa and MasterCard in early March — followed by Chinese UnionCard — to back away from Russia has affected dozens of millions of card holders from this country. While Russia managed to keep their cards active for domestic transactions at least until they expire, Visa and MasterCard cards can no longer use them abroad and on international e-commerce sites.

In April, Visa and MasterCard cardholders could not even be served, at least temporarily, on AliExpress Russia, a major e-commerce platform co-owned by Russian and Chinese digital giants.

Russia’s answer has been to accelerate both domestic and international adoption of the home-made MIR cards. As of March 1, 2022, MIR claimed 116 million cards in Russia — which accounted for 25.7% of bank card operations in Russia and 32.5% of new card issuance, according to Russia’s central bank.

But MIR cards can be used only in a handful of countries — Armenia, Belarus, Kazakhstan, Kyrgyzstan, Tajikistan, Turkey, Uzbekistan and Vietnam, as well as Abkhazia and South Ossetia, two territories which have been controlled by Russia since the Russo-Georgian war in 2008.  

In some of these countries, e.g. Tajikistan, as witnessed by East-West Digital News, the use of MIR cards is rather widespread. In some others, much remained to do, as is the case in Turkey, one of the most popular destination for Russian tourists. 

MIR card acceptance sign in a Turkish ATM. Photo credits: Russian tour operator association ATOR

Last week Russia’s Vice Prime Minister Alexander Novak announced extensions of the use of MIR cards in Turkey’s banks and hotels, with the introduction of dedicated card payment terminals. 

To date, however, the use of these cards in this country is not always possible and convenient, as reported from the ground in Antalya by a Russian tour operator association earlier this month. 

Three major Turkish banks — Ziraat Bankası, Vakıfbank and Iş Bankası — indeed process transactions with MIR cards, making cash withdrawals possible from their numerous ATMs at a favorable exchange rate. However, MIR acceptance signs are not always displayed on these ATMs, and the instructions on the screens are not always available in Russian language, noted the association’s reporter. 

Meanwhile, using MIR cards in retail may still pose problem because not all outlets work with the three banks that partner with MIR. In addition, MIR cards might not work for technical reasons in some of the outlets that are supposed to accept them through these banks. 

Another, even more important reason is that virtually no retailers display MIR card acceptance signs, even among those who work with  Ziraat Bankası, Vakıfbank and Iş Bankası.

The association’s reporter heard, however, that many Antalyan shops are actively preparing the installation of card payment terminals with these banks in order to better serve Russian tourists whom they expect to come en masse this summer. 

“Payments with MIR cards will be made possible in many more outlets very soon in the region,” concludes the association.

This story also appeared on ThePaypers, an international industry publication.

Topics: Analysis, Banking technologies, Fintech, International
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