Russian influencers desperately scramble to maintain their followers — and livelihoods

As waves of wartime sanctions by foreign governments and private companies hit Russia, the country’s creator economy is in flux. The state ban on both Instagram and Facebook, Google’s ban on most YouTube monetization in the country, and restrictions on the ability of Russian users to upload videos to TikTok have instigated a mass platform migration among Russian creators and audiences.

To salvage their online followings, and incomes, some creators have started moving their audiences to new platforms. Russian alternatives include VK, Yandex Zen, and RuTube.

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