French retailer Auchan plans to spend more than 20 billion roubles ($277 million) on developing digital services in Russia by 2024 to boost online sales, the company’s country head said.
Auchan has faced increased competition from fast-expanding Russian retailers and online delivery firms, including Magnit (MGNT.MM) and Lenta .
Auchan, which started to expand its online delivery in Russia during the coronavirus crisis, has increased its online sales in Russia from virtually zero to 6%-10% of turnover in the country, Philippe Brochard told Reuters.
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