Russia’s Black Friday likely to break records

The Russian calendar is consistent in its delay versus the American one, even for e-commerce bonanzas, with the local version of Black Friday taking place this Friday.

Online consumers in the US, who were expected to spend more than $680 million in one day, flexed their muscles during the event on Nov. 29, with retailers there saying Russia was in many cases the No. 1 foreign participant.

However, unlike the Black Friday in the land of the free, Russia’s way of doing business has its specific nuances.