Japan says konichiwa to Russian Do-Ra mobile dosimeter-radiometer

Intersoft Eurasia, a Moscow-based startup developing a smartphone-compatible dosimeter-radiometer, has announced new partnerships with two Japanese companies, Honda Electronics and Nisso Boeki, for manufacturing and marketing its product.

The partners are expected to jointly set up shop and start selling the dosimeter-radiometer, christened Do-Ra, in Japan and across the globe.

Under the terms of the recently-inked MoU, Honda Electronics will have the priority right to manufacture the Do-Ra at its factories, while Nisso Boeki will focus on the marketing strategy. The partners have declined to disclose the extent of their joint investment in the effort so far.

Intersoft Eurasia CEO Vladimir Yelin said he plans to launch production in June, following the completion of joint work on documentation and industrial design. The first production run will include up to 5,000 units, he added.

The Do-Ra is a portable measurement device incorporating the function of a dosimeter-radiometer and designed for use in smartphones, tablet PCs and laptop computers.

Included in DO-RA’s wide range of functions are calculations of acute or cumulative radiation exposure. DO-RA automatically generates realtime reports on the radiation status of the environment. It also informs the user of acceptably low, moderate, and excessive radiation exposure levels via specific audible signals and makes recommendations as to ways of avoiding the accumulation of radiation.

Moreover, the device uses the GPS and GLONASS positioning systems to transmit local radiation data to the World Radiation Monitoring Center. The data is later returned in the form of detailed terrain maps, with expanses of water and other features marked according to their level of radiation contamination, says the company.

The gadget comes complete with a proprietary software program which can be downloaded at no charge. The app is available in 22 languages.

Last month Intersoft Eurasia signed a ten-year strategic partnership with Predicus, a US company based in Tucson, Arizona. Predicus undertook to assist the Russian start-up in promoting and marketing the dosimeter across the Americas, Southeast Asia, Australia and Europe.

Last year Intersoft Eurasia claimed that the exclusive rights to its intangible assets can be valued at “more than $100 million, according to a Deloitte & Touche valuation method specially developed for Rusnano.”

Sources: Intersoft Asia, the Skolkovo Foundation.

Topics: International, Mobile & Telecom, Mobile content, News, Startups
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