East-West Digital News


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Cross Border Sales

Publisher: East-West Digital News

Main partners: E-commercefacts.com, Ernst & Young, the National Mail Ordering and Distance Selling Association (NAMO), payment companies PayU and Qiwi

Language: English

Formats: Hard and electronic copies

Release: October 2014

Price: €4,900 (multiuser corporate license including updates during 1 year); €2,900 (standard corporate license); €1,900 (license for individual entrepreneurs and small businesses)

To order a copy or to receive an executive summary at no charge, please email us at report@ewdn.com

For sponsorship or advertising opportunities, please contact EWDN's ad dpt.: ads@ewdn.com


Intended for practical use by online retailers and service providers, this research study – the first of its kind – sheds full light on cross-border sales to Russia. Based on interviews with 50 top market players and experts, this 285-page report provides fascinating data and insights about:

  • The latest market evolutions: How the market skyrocketed in 2013, why some Western e-merchants are recording slower growth in 2014, and what to expect next;
  • Russian consumers’ preferences and fears, how to inspire their trust and turn them into loyal consumers;
  • The opportunities for international online retailers in Russian SEO, contextual advertising, online marketplaces, SMM, email marketing, offline campaigns, and other channels
  • Why and how international online stores and PSPs should integrate localized payment methods;
  • How to optimize shipments to Russia and get through the Russian customs seamlessly;
  • How to fight fraud, and how to increase payment acceptance rates when working with Russian card holders;
  • How to comply with the Russian legislation – from forbidden goods, to IP protection requirements, to personal data collection, storage and use.

Click here to view the detailed table of contents.