E-marketing & Adtech

Ukrainian-founded startup Adwisely backed by diverse pool of investors in Silicon Valley

Adwisely, a startup founded in Ukraine in 2018 — previously known as Retarget App — is making its way in Silicon Valley. Six months after moving its headquarters there, with a team of Ukrainian pros distributed across the world, the company has just announced the completion of a $1.5 million round of funding. London-based TMT …

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Google pauses its ad sales in Russia, Microsoft pauses sales

In further responses from the tech industry to Russia’s invasion of Ukraine last week and the country’s continued aggression against its neighbor, Google and Microsoft have both now said they’re pausing sales in Russia. We understand that Google’s pause — which is focused on its own ad sales — began last night and has been …

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From Moscow to Lille, France: This startup changes the way retailers fill product cards

While many internationally-oriented Russian startups move to Silicon Valley, or to such European alternatives as Berlin, London or Riga, Branquad made a different choice. This Russian digital commerce startup recently landed in Lille, a large, tech-friendly city in the North of France.  Not only does its case provide yet another example of an International Russian …

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Yandex wants make online marketing tools more accessible to musicians and small entrepreneurs

Yandex announced almost simultaneously — yesterday and today — two acquisitions. The NASDAQ-listed Russian digital giant is absorbing BandLink, a service for musicians, podcasters and labels to create micro sites, the news agency TASS reports. BandLink helps them promote their releases and concerts (including with personalised links for social media), analyze audiences and identify their …

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Baring Vostok invests $13 million in leading Russian marketing automation company

Baring Vostok, a leading Moscow-based PE/VC firm operating essentially in Russia and neighbouring countries, has invested $13 million in a customer data platform for marketing automation called Mindbox. The terms of the deal were not disclosed, but Forbes Russia reported that Baring had received a minority stake in exchange for its investment, while Mindbix employees were …

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Russian users outraged by first official ads appearing in Telegram

The minimum amount to be deposited to Telegram’s new advertising cabinet is €2 million. But instead of global brands, the first ad messages promoted channels about cryptocurrencies, random news and stock exchange trading courses.  The Russian-speaking audience and channel owners turned out to be dissatisfied and even outraged about the “innovation” – in their opinion, the ads, on the contrary, look …

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Adtech major Admitad buys two Russian startups, opens US office to “expand aggressively”

Admitad, an international affiliate network with Russian roots, announced two acquisitions this month, targeting Russian startups CheckScan and Pampadu.   The previous has developed a QR code scanner for receipts that allows customers to analyze their spending and compare prices across various outlets. CheckScan claims to  processes over 2 million receipts a day, serving “hundreds of thousands of consumers” across the …

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Russian-Singaporean startup helps shop owners manage POS screens with just a smartphone

Liqvid, a Russian startup registered in Singapore, has launched an online service for small business outlets to manage content on POS screens. “In just a few clicks,” shop owners can easily set up broadcasting, download content in any format, create promotional materials — from offers of the day to discounts, — display this content to …

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Sber acquires CRM startup Jivo for reportedly more than $20 million

Earlier this month Sber, the state-controlled financial and technology giant (previously known as Sberbank), announced the full acquisition of Jivo. This Russian startup — which has legal entities both in Russia and in Delaware — has developed an omnichannel application for customer support and online sales. Jivo’s solution combines a chat function for websites with …

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How a Russian ‘marketing agency’ offered money to Western bloggers to spread fake news about the Pfizer vaccine

Last month, a handful of journalists and bloggers in France and Germany tweeted screenshots of emails from managers at some kind of marketing agency asking them to share information about higher mortality rates in patients immunized with Pfizer’s coronavirus vaccine relative to other vaccines. As reporters learned that the agency is based in Moscow, French …

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Russian pulp and paper billionaire backs startup that recognizes fashion items in TV programs

Russian billionaire Zakhar Smushkin — chairman of the Ilim pulp and paper group and #122 in the Forbes ranking of top Russian businessmen — intends to invest 400 million rubles in an adtech startup called Vieweo. This capital injection (equivalent to $5.5 million at the current exchange rate) will be made until the end of …

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Russian mapping major 2GIS acquires Belarusian geo-marketing startup

2GIS, a leading mapping service owned by Sber, is in the process of acquiring RocketData, a successful geomarketing startup from Belarus. Founded in 2017, RocketData provides an “easy-to-use platform to manage your company’s business information and user reviews among more than 30 location-based services” — from maps, search engines and directories, to GPS devices, to social networks. RocketData …

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