Yandex.Direct launches extended geo-targeting

Earlier this month Yandex.Direct announced a new addition for advertisers’ geo-targeting options that will show ads to users worldwide who enter a specific location in their search query.

Previously, Yandex geo-targeting capabilities only targeted users that were physically located (or were using an IP address) in a location an advertiser selected to target in their account settings. The new extended geo-targeting feature serves ads to users anywhere who include locations in their queries that an advertiser targets.