Russian tech portal CNews.ru reported last week that Livetex, a St. Petersburg developer of online communication tools, has secured $4 million from Russian fund Vaizra Capital at an undisclosed valuation. The company will use the funds to strengthen infrastructure, expand its product line, and take the first steps towards entering foreign markets.
Livetex claims that its instruments, which include “Online-Consultant”, “Lead-Generator”, “Call From The Site”, and “Virtual Assistant”, are already used by major players from various industries.
Notable customers include domestic firms such as leading online-retailers Ulmart, Enter, and KupiVIP, the national savings bank Sberbank, Russian airline Transaero, leading mobile operator Tele2, and others.
Internal analysis of user behavior conducted by Livetex reveals that their products increase conversion rates by 5-20%, depending on the industry and level of penetration. The company claims that its sales increased 250% year-over-year from 2013 and that they have increased their total number of customers from 3,900 to 5,400.
Livetex did not respond to EWDN’s questions.
Based New York City, Vaizra Capital belongs to Vkontakte co-founders Vyacheslav Mirilashvili and Lev Leviev. Last month, the fund injected $12 million in Russian hotel booking startup Ostrovok.