Online advertising maintained fast growth, reached $2.25 billion in 2013

Internet advertising remained the fastest growing advertising segment in Russia in 2013, the Russian Association of Communication Agencies (AKAR) announced yesterday. However, Internet advertising’s annual growth rate fell from 56% in 2011 and 35% in 2012 to 27% last year.

The total volume of Internet advertising reached 71.7 billion rubles in 2013 ($2.25 billion), or 21.9% of the total advertising market’s revenues.

Contextual advertising accounted for the better part of Internet advertising (51.6 billion rubles, or $1.62 billion, up 34% from 2012). Yandex kept control or more than two thirds of this segment. The Russian search giant saw its context ad sales jump to 35.47 billion rubles (approximately $1.11 billion), up 39% from the previous year.

Television advertising remained the clear leader in terms of market share, however, taking in 156.2 billion rubles, but saw its growth rate reach just 9%, unchanged since 2012.

Meanwhile, print advertising reached just 37 billion rubles in 2013 ($1.16 billion), down 10% from 2012.

The Russian advertising market in 2013

Ad market 2013

 

 

Topics: Data & Reports, E-marketing & Adtech, Internet
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