Can Facebook win a bigger share of the Russian social media pie?

On February 4, 2014 Facebook, the most popular social network in the world turns 10 years old. With 1.23 billion users around the world, the company is worth $150 billion, a global record for an internet company.

Despite dominating markets all over the world, however, Facebook is visibly less popular in Russia than local social media. So why exactly has Facebook been unable to replicate its stunning successes in Russia, and what are the challenges it faces in expanding its market share?

Can Facebook win a bigger share of the Russian social media pie?Read More
Topics: Analysis, International, Internet, Social networks & apps
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