Agelon, an online Russian research service for high-precision marketing surveys, announced last month that it has raised 11 million rubles (about $330,000) in its most recent round of funding led by the Moscow Seed Fund, the City of Moscow’s venture investment arm.
The other member of the investor consortium is the Innovation Laboratory, a Moscow-based investor and consultancy with five years of experience in backing e-commerce, mobile apps, and social media projects and developing corporate solutions.
Agelon’s flagship product is an interactive “one-click” service enabling customers to conduct marketing polls. The company claims that some of its technological solutions powering the new system are “unique to the market.” These include the ability to filter respondent categories based on a broad range of parameters.
The system is believed to be able to not only look for relevant respondents online but also to automatically verify their socio-demographic data through social media channels.
The Moscow Seed Fund, which led this investment round, has already co-invested with a dozen of venture funds and business angels to support an array of high-tech startups.
