According to the Moscow-based consultancy J’son & Partners, the mobile game market in Russia will grow from $392 million in 2012 to an estimated $707 million in 2016.

The number of mobile game players is also expected to increase from 38.6 million at the end of 2012 to 65.1 million in 2016. This is almost 4% of the global market, estimated at $9.9 billion for 1.02 billion gamers worldwide in 2012.

The mobile game market: Russian and global trends

Market size estimates in million USD – Source: J’son & Partners

In the years to come, market growth should be facilitated by the development of the country’s 3G and 4G networks, the growing popularity of smartphones, and more experienced game developers and publishers.

The Russian mobile game industry is going through profound changes. While in 2010, most games were developed in Java for standard mobile phones, smartphones have changed the game since then, with Java-based games representing less than 50% of today’s market and set to almost disappear in the coming years.

In this highly competitive market, marketing budgets are more and more significant. Publishers tend to develop collaborative partnerships with social networks and launch unusual promotions. In an increasing number of cases, specific versions are being created and optimized for different app stores.

From Russia with games

While international games may enjoy strong popularity in Russia – as exemplified by Angry Birds, which topped the country’s rankings until the beginning of this year – Russian game publishers are beginning to assert themselves on the global market.

Among these emerging players are such traditional mobile content companies as Dynamic Pixels, Herocraft and i-Free. Game Insight, which originally focused on social games, now operates more than 10 mobile game development studios in several countries. Last month the company raised $25 million in equity investment to expand to emerging markets.

Founded in Moscow in 2005 as a mobile development studio, G5 Entertainment now develops mobile and PC games on a massive scale. The company is listed on the Aktie Torget equity marketplace in Stockholm and operates from Moscow, Stockholm, San Francisco, and Ukraine.

Mobile gamers across the globe are now acquainted with Cut The Rope, a game developed by Zeptolab, an award-winning Moscow-based startup. The game has been dowloaded more than 250 million times since its launch in 2010, according to the company’s press service.

A number of much smaller developers are also making their way onto the market. Moscow programmer Maxim Petrov has built a flourishing business with Power Amp, which has been praised as one of the best available media players on the Android market.


You may also like

As previously reported by Russian Search Marketing, Russian Internet users spend a whopping 40% of their time online on social networking sites.  As westerners we are all familiar with Facebook but the site actually is much less popular in Russia than you would expect in part due to its lower level of functionality than the more […]
Read More
RBC Daily reported earlier this week that Scartel, the leading Russian WiMAX operator operating under the Yota brand, is considering selling its Belorussian subsidiary, Yota Bel, just a few months after starting operations in this country of almost 10 million inhabitants. Such a move would confirm Scartel’s intention to focus more on Russia  rather than […]
Read More
0 comments

Trackbacks

  1. […] note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture […]

  2. […] note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture […]

  3. […] note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture […]

  4. […] note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture […]

  5. […] note: This article originally appeared on East-West Digital News, a leading English-language resource on Russian digital industries and related venture […]

  6. […] 据 J’son & Partners研究员说,应用市场将在未来四年增长八倍。另外,来自ABI Research的报告显示,2013移动应用252亿美元市场中,平板应用将占35%。到2018年,整个移动市场将会有920亿美元收入。与智能手机的功能不同,平板电脑是娱乐的好工具。 […]

  7. […] 据 J’son & Partners研究员说,应用市场将在未来四年增长八倍。另外,来自ABI Research的报告显示,2013移动应用252亿美元市场中,平板应用将占35%。到2018年,整个移动市场将会有920亿美元收入。与智能手机的功能不同,平板电脑是娱乐的好工具。 […]

  8. […] Selon le groupe russe spécialisé dans l’internet Mail.Ru Group, le marché des jeux vidéos continue d’exploser en Russie jusqu’à atteindre 1,3 milliards d’USD de chiffres d’affaires pour l’année 2012. Une progression nette de +16% par rapport à 2011. Dans un rapport rendu public il y a quelques jours, Mail.Ru Group explique que ce sont plus particulièrement les jeux en ligne qui boostent fortement la croissance du secteur du "Gaming", représentant près de 64% de l’ensemble du secteur. Selon EWDN qui livre une synthèse du rapport, si le segment des jeux multijoueurs continue d’occuper le haut du pavé avec un chiffre d’affaires de 402 millions d’USD, il convient de souligner la forte progression du marché des jeux sociaux qui comptent pour près de 353 millions d’USD, loin devant les jeux mobiles (smartphones et tablettes) qui continuent de progresser en 2012 pour atteindre 99 millions d’USD. Une niche très prometteuse lorsque l’on sait que le marché des jeux mobiles devraient atteindre les 707 millions de dollars en Russie d’ici 2016 selon le cabinet de conseil moscovite J’son & Partners. […]