Heverest.ru, an online retailer of sports and recreational equipment, has attracted a $1.3 million investment from Rollingahead Ltd. and eVenture Capital Partners. The deal brings the current total amount invested in this startup to $2.2 million.

Heverest.ru was launched in June of this year by Fast Lane Ventures, a Western-style startup incubator operating in Russia. At present, the online store offers goods from leading international brands and delivers to all regions of Russia.

The site also hosts an online community aiming to join together individuals with the same lifestyle and interests. It offers interactive tools for expert counseling, online product tests, and diversified editorial content.

According to Fast Lane, which announced the deal last week, the invested funds will be used to finance expanded online product offerings, enhance customer service capabilities, and to fund a marketing campaign to increase site traffic.

The Russian sporting goods market could grow from $6 billion in 2010 to $12 billion by 2015, according to Fast Lane’s estimates.

eVenture Capital Partners is an Internet focused early stage venture capital firm based in Germany, backed by Otto Group, a leading international distance selling and e-commerce company.

No information on the identity and activities of Rollingahead Ltd. could be disclosed by Fast Lane Ventures.

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