Russian traffic exchange platform Marketgid eyed by Western funds

Leading Russian financial company Finam says it has been approached by Western funds considering the acquisition of Finam’s web property Marketgid, the leading traffic exchange and affiliation platform in Russia.

Finam values Marketgid at $100 million at least, Dmitry Smirnov, the CEO of the Finam Private Equity Fund, told East-West Digital News. According to Smirnov, Marketgid generates a net income of $15 million per year with an average yearly growth of over 30%.

In addition to its dominant position in Russia, Marketgid is enjoying strong international expansion. The site launched an English language version back in 2009,  with representation offices in New York, Los Angeles and London, and it began operations in China in 2010. Currently, Marketgid counts more than 12,000 partners all over the world.

“And that’s only the beginning of our expansion,” Smirnov said.

Although focused on Russia, Finam is interested in high tech projects worldwide. It is part of a search engine project in Vietnam with Russian and Kazakh partners.

Topics: E-marketing & Adtech, Finance, International, Internet, M&A, News, Online media
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